Technical Codes

Technical Codes- Camera work

• As with any moving image text, how the camera is used and how the images are sequenced will have a significant impact upon the meaning.
• Camera angle,movement and distance needs to be analysed
• Camera movement may accompany movement of the performer, but it may also be used to create a more dynamic feel in stage performances for instance to circle the band with a crane shot to make band look more united.
• The close up does predominate as in most TV show, as it helps the audience to gain a more intimate relationship with the performer and it also helps to sell half the commodity of the song ( the artist)

Editing

The most common form of editing within music promos are the fast cuts and montage. This  renders the image unable to grasp the images on the first viewing of the video therefore ensuring multiple viewing. However there are songs which use a slow pace with gentler transitions in order to establish the mood and tone of the song.