Richard Dyer's Utopian Solutions Theory
Inadequacy
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Poverty
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Confusion
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Exhaustion
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Isolation
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Solution
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Abundance
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Clarity
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Energy
|
Community
|
This theory assumes that media texts gives people a choice of compensation for the inadequacies in their own lives.
An example of this solution being put to use would be an anti-smoking campaign in this there would be clear motives based around Dyer's theory e.g better health, better family life, save money, understand the facts.
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