Intertextuality

The term intertextuality refers to a media text having references to another previous media text. In basic terms it means paying homage to a previous media text. John Stuart's description of a music video is 'incorporating, raiding and reconstructing' which is essentially the essence of intertextuality. Intertextuality is usually used to generate a nostalgic association and also to give an old media text a new meaning. It is evidently more explicit in music videos.

Intertextuality In Television

The two images below are an example of intertextuality of a TV programme in another TV programme.The picture on the top shows a scene out of the animated series of the simpsons, the episode was called 24 minutes and paid homage to the style of 24 the american tv series. throughout the episode the timer counted down and we saw the classic 24 split screen a bart became like Kiefer Sutherland's Jack Bauer and lisa as Chloe O'Brian as they try to stop the bullies stink bombing the school's bake sale. this is much like 24's Jack Bauer trying to stop terrorist from attacking America.
This was probably done to pay homage to TV series  and maybe to attract fans of the 24 series.

Intertextuality In Film

Intertextuality is used a lot throughout the film industry, it is more evident in spoof films such as 'Scary movie' and 'Disaster movie' thety pay homage to some of the biggest movies or crazes at the time and take a funny take on some of the biggest films at the time, for example Scary movie which  paid homage to some of the biggest scary movies up to that time, in particular 'I Know What You Did Last Summer' and 'Scream'.
The 1999 film success 'The Matrix' had a loose basis on Alice in Wonderland by lewis Carol another example of intertextuality. In the matrix Neo the main actor takes a pill and ends up in an alternate world he has never been in where he must fight the machine, thios is much like Alice in Wonderland where the main character Alice falls down a rabbit hole into wonderland where she is told she is the chosen one to defeat the jabberwocky. Both Characters are unfamiliar in there surounding there is a constant theme of what is real and what is a dream.

Intertextuality in Music Videos

Intertextuality is explicitly used in the Music Videos  to create a nostalgic feeling in the audience and also to pay homage to some clasic films.

The two images below are from Blurs 'The Universal' and  Stanley Kubrick's 'A Clockwork Orange'. The video much like A Clockwork Orange starts with the band imitating the opening scene where the quasi droogs  are sitting on a sofa in the famous 'Korova Milk Bar' we also see lead singer Damon Albran wearing the eye makeup much like Alex DeLarge. The music video were all meant to pay homage to Stanley Kubrick as even the single cover art imitated the opening scene from Stanley Kubrick's '2001: A Space Odyssey'.