Questionaire Results

	How old are you?	What is your gender?	How much of an effect do you think a music video adds to the music itself?	Have you previously heard of the song ‘Beautiful’ by Eminem?	What do you find most appealing about music videos?	Who is your favourite U.S. rapper?	What attracts you most to a music video?	How often do you listen to American Hip-Hop music?	What is your favourite music genre?
1	17	Male	A great  amount	Yes	The visual effects	Eminem	The artist	Everyday	Hip-Hop
2	17	Male	A great amount	No	A story narrative	Eminem	The music video	A fair amount	Hip-Hop
3	18	Female	A fair amount	No	The art direction	Nicki Minaj	The artist	Not often	R n B
4	16	Female	A great amount	Yes	The visual effects	Jay-z	The promotion	Quite frequently	Grime
5	17	Male	A fair amount	Yes	The choreography	Nicki Minaj	The music	Quite frequently	Hip-Hop
6	16	Male	A fair amount	Yes	The choreography	Jay-z	The music	Everyday	Grime
7	18	Female	A great amount	No	A story narrative	Emienm	The music	Everyday	R n B
8	18	Male	A great amount	Yes	The choreography	Other	The artist	Not often	Rock
9	17	Female	A great amount	No	A story narrative	Eminem	The music	Quite frequently	R n B
10	17	Male	A great amount	Yes	A story narrative	Eminem	The music video	Everyday	Hip-Hop
11	17	Male	A great amount	Yes	The videos message	Rick Ross	The artist	Everyday	R n B
12	17	Male	A great amount	No	The choreography	Other	The music video	Quite frequently	R n B
13	18	Male	A fair amount	Yes	A story narrative	Eminem	The music	Not often	R n B
14	17	Male	A great amount	Yes	The videos message	Eminem		Everyday	Hip-Hop
15	18	Male	A great amount	Yes	A story narrative	Eminem		Quite frequently	Hip-Hop

From the results we learn that our target audience was mainly males aged 17. We also found out that our artist was very popular among audiences, which said he was their favourite U.S Rapper. The survey helped us as we knew what to focus upon during the production of the music video, as we found out that the art direction and the story narrative and we have decided to focus upon this during our production.

The Music Industry

What is the Music Industry?

The Music industry refers to any company, business or person who makes money selling or creating music. This applies to both mainstream music and non-mainstream music. The industry is mostly run by organisations such as record label and production companies, so the main objective of the industry is make money from the music they sell and provide to their consumers. 

The current music industry evolved around the 20th century as music and artist were becoming more and more commercial. this was an era in which the sheet music was being supplanted by records and artists were soon becoming household names.

The key individuals who are the front runner for the industry are the artist/performer, the lyricist and song writer, the producer and the company who distributes and promotes the music to the consumers. However the industry is large and therefore there are many people do different jobs in order to help produce and promote the final product.

When it comes to music video the most important people are the artist who will usually play some role in the filming process, the music video director and the music video's producer who will usually watch over the whole shoot and make sure that everything is going according to pan and everything is going to schedule.

Music videos are a way of artists promoting their songs to the mass media and some f the biggest songs have gained their fame due to the music video that went along with it such as PSYs 2012 'Gangnam Style'. this shows the real importance of music videos within the music industry and how they help bring more money and attention to an artist or song.

Third Day of Filming

Date: Friday,4th January 2013
Location: Wood Green Shopping Center Carpark and Tottenham Cemetery

Crew:

Me: Actor/1st Assistant Director

Shayne: Director/Director of Photography

Tyrell: Camera Operator/Actor

On this day we began our third day of principle photography, in the same location we had used the day before.  Unfortunately Michael couldn't be with us as he had family matter to attend to. The third day itself, I believe was significantly more successful than the day before as we already had previous knowledge from the day before and knew how to deal with any difficulties (location wise).

 Like we did last time, we had checked the weather report of this filming day and had found that the weather conditions were similar to Thursday’s weather conditions meaning the shots that we had filmed on the last day would match with any shots that we filmed on that day of shooting.

We met at 11am, in Wood green to begin shooting . We met at this time to give us enough time during the day to film any shots we had missed out on the previous day, and to enable us to shoot in a different location for another scene.

The first thing we did as we arrived was to go to the managers office in order to get permission to commence the second day of shooting on the carpark roof. The manger was really nice and gave us half an hour to shoot on the roof and also told us not to include any shots with the shopping centers logo in them. After gaining the manager's permission to film on the carpark roof we took the lift up to the nineth floor and began our filming.

Our First Filming Location

Wood Green

In this location my role was as the main actor and I was in 99% of the shots that we had filmed on the roof. Tyrell started off as the camera operator and Shayne was the director for the whole shoot and he did a great job of it. Tyrell also excelled at his job role as he put forth alot of his own ideas as well as using a wide variety of camera angles in order to emphasise different aspects within our music video.

This part of the video was very succesful as I tried to improvise during some of the shots to create believability within the music video. I also introduced lots of shot ideas that i felt would pad out the music video and also give us a lot to play around with. To keep a sense of realism we tried to  abide by the 180 degree rule this meant all of the filmiing took placeon the right side of the characters in order to not disorientate the audience.

The introducion of our music video and the conclusion both take place on the roof and therefore we decided that instead of filming in chronological order it would be more time effective to filmboth scenes at the same time.

The intro only consists of the protagonist whereas the conclusion consists of the protagonist and his friend (played by Tyrell), therefore shayne had to take the role of camera operator and director. 

I feel that we all put in a great deal towards the filming. I felt that I did a really good job as I not only acted but also put forth alot of ideas for example during the confortation between the protagonist and his friend I put forth the idea of doing a Sergio Leone trademark style of having a lot of close-ups of the two characters in order to create tension between the two characters and also to build a steady rise of anticipation within the audience.

We were on the roof for a total of 90 minutes

We then went downstairs and filmed tyrells character as he runs towards the building looking for the protagonist. I filmed and directed this scene and had the idea of using a pov shot to see the sheer and immense danger that the protagonist was in..

Second Filming Location:

Tottenham Cemmetry

This image shows the setting for one of our scenes in the music video in which we see the protagonist walking through a cemmetery.

After we finished filming at around 1pm, we headed to Tyrell's house in order to charge the Video camera's battery and also to take a quick break and plan the next scene ahead i.e the camera shots, the location and planning our filming schedule. This time also enabled me to get changed into my costume for the scene we were about to film.

We reached Tottenham Cemmetry at around 3pm to begin filming we then scouted the area to find the perfect place to film. After we found the perfect place we began to film the scene in which we see the protagonist walk through the cemmetry, this was done to impose the foreboding presence of death ahead of the character and also to signify his depression .

The filming was difficult and even though it was only one shot, it had the camera doing a  pan in it and this created difficulty for Tyrell who was the camera operator for this scene as their was alot of jerkiness that required a steady of hand, however after a few tries we got the right shot.