The Music Industry

What is the Music Industry?

The Music industry refers to any company, business or person who makes money selling or creating music. This applies to both mainstream music and non-mainstream music. The industry is mostly run by organisations such as record label and production companies, so the main objective of the industry is make money from the music they sell and provide to their consumers. 

The current music industry evolved around the 20th century as music and artist were becoming more and more commercial. this was an era in which the sheet music was being supplanted by records and artists were soon becoming household names.

The key individuals who are the front runner for the industry are the artist/performer, the lyricist and song writer, the producer and the company who distributes and promotes the music to the consumers. However the industry is large and therefore there are many people do different jobs in order to help produce and promote the final product.

When it comes to music video the most important people are the artist who will usually play some role in the filming process, the music video director and the music video's producer who will usually watch over the whole shoot and make sure that everything is going according to pan and everything is going to schedule.

Music videos are a way of artists promoting their songs to the mass media and some f the biggest songs have gained their fame due to the music video that went along with it such as PSYs 2012 'Gangnam Style'. this shows the real importance of music videos within the music industry and how they help bring more money and attention to an artist or song.

Third Day of Filming

Date: Friday,4th January 2013
Location: Wood Green Shopping Center Carpark and Tottenham Cemetery

Crew:

Me: Actor/1st Assistant Director

Shayne: Director/Director of Photography

Tyrell: Camera Operator/Actor

On this day we began our third day of principle photography, in the same location we had used the day before.  Unfortunately Michael couldn't be with us as he had family matter to attend to. The third day itself, I believe was significantly more successful than the day before as we already had previous knowledge from the day before and knew how to deal with any difficulties (location wise).

 Like we did last time, we had checked the weather report of this filming day and had found that the weather conditions were similar to Thursday’s weather conditions meaning the shots that we had filmed on the last day would match with any shots that we filmed on that day of shooting.

We met at 11am, in Wood green to begin shooting . We met at this time to give us enough time during the day to film any shots we had missed out on the previous day, and to enable us to shoot in a different location for another scene.

The first thing we did as we arrived was to go to the managers office in order to get permission to commence the second day of shooting on the carpark roof. The manger was really nice and gave us half an hour to shoot on the roof and also told us not to include any shots with the shopping centers logo in them. After gaining the manager's permission to film on the carpark roof we took the lift up to the nineth floor and began our filming.

Our First Filming Location

Wood Green

In this location my role was as the main actor and I was in 99% of the shots that we had filmed on the roof. Tyrell started off as the camera operator and Shayne was the director for the whole shoot and he did a great job of it. Tyrell also excelled at his job role as he put forth alot of his own ideas as well as using a wide variety of camera angles in order to emphasise different aspects within our music video.

This part of the video was very succesful as I tried to improvise during some of the shots to create believability within the music video. I also introduced lots of shot ideas that i felt would pad out the music video and also give us a lot to play around with. To keep a sense of realism we tried to  abide by the 180 degree rule this meant all of the filmiing took placeon the right side of the characters in order to not disorientate the audience.

The introducion of our music video and the conclusion both take place on the roof and therefore we decided that instead of filming in chronological order it would be more time effective to filmboth scenes at the same time.

The intro only consists of the protagonist whereas the conclusion consists of the protagonist and his friend (played by Tyrell), therefore shayne had to take the role of camera operator and director. 

I feel that we all put in a great deal towards the filming. I felt that I did a really good job as I not only acted but also put forth alot of ideas for example during the confortation between the protagonist and his friend I put forth the idea of doing a Sergio Leone trademark style of having a lot of close-ups of the two characters in order to create tension between the two characters and also to build a steady rise of anticipation within the audience.

We were on the roof for a total of 90 minutes

We then went downstairs and filmed tyrells character as he runs towards the building looking for the protagonist. I filmed and directed this scene and had the idea of using a pov shot to see the sheer and immense danger that the protagonist was in..

Second Filming Location:

Tottenham Cemmetry

This image shows the setting for one of our scenes in the music video in which we see the protagonist walking through a cemmetery.

After we finished filming at around 1pm, we headed to Tyrell's house in order to charge the Video camera's battery and also to take a quick break and plan the next scene ahead i.e the camera shots, the location and planning our filming schedule. This time also enabled me to get changed into my costume for the scene we were about to film.

We reached Tottenham Cemmetry at around 3pm to begin filming we then scouted the area to find the perfect place to film. After we found the perfect place we began to film the scene in which we see the protagonist walk through the cemmetry, this was done to impose the foreboding presence of death ahead of the character and also to signify his depression .

The filming was difficult and even though it was only one shot, it had the camera doing a  pan in it and this created difficulty for Tyrell who was the camera operator for this scene as their was alot of jerkiness that required a steady of hand, however after a few tries we got the right shot.

Second Day of Filming

Date: Thursday, 3rd January 2013
Location: Edmonton Green and Wood Green shopping center car park

Crew:

Me : Actor/3rd Assistant Director

Michael: Director/ Camera Operator

Shayne: 1st Assistant Director/Production Manager

Tyrell: 2nd Assistant Director/Location Scout

On this day my team member and I decided to begin our second day of principle photography as it was the most convenient day for us all due to the Christmas holidays, however we were still able to communicate with each other through social networking and instant messaging this enabled us to set a date for our filming schedule and also to plan what scenes we were going to go ahead with to film on these days. the timing also pretty  crucial as the time of season meant that the days were shorter and this would affect our lighting and meant that we had to work efficiently and also had to be time effective, however the fact that it was winter helped set the tone for the video lighting wise as it gave it a dull and depressing feel.
         We started the day off by meeting up in Edmonton Green at 11.00am to check our location it was then that we met our first problem of the day. Although the roof itself was perfect visually the roof itself was not high enough and this didn't work for our POV shot in which the protagonist looks over the ledge, this would give a sense of the danger which faced our protagonist and his decision. To sort out this problem  me and Tyrell decided to scout a few of the surrounding flats to see if we could find a view which would be to show the view of our protagonist, so began our long and rigorous climb up 24 flights of stairs. The view itself was aesthetically pleasing, it was ruined by a grimy window. So we decide that we would just have to use the view from the original roof. As we got down to the roof we were met by two security guards who kicked us off the roof, as it was private property and we were not allowed to use it as a filming location.

Location: 24th floor of a flat in Edmonton Green

 The image above is a test shot we took of me looking out over a London area . This shot creates intertextuality between our music video and Eminem's 2010 music video for his hip hop song 'Not Afraid', in which Eminem is standing on a ledge looking out over Manhattan ,New York.

Wood Green 

After getting kicked off the roof we luckily remembered another location one of our friends had suggested to us. So we headed for the roof of a parking lot in Wood Green. When we arrived we realized that the location was perfect it was exactly what we were looking for and much better than the first location, However just as we were unloading our gear another security guard came and said that the roof was private property and that we needed permission from the general manager  to use it as a filming location, so we had to go downstairs to the management office and get permission to use the roof as a filming location. We spoke to the head of security and he said that it was fine to use the roof as long as we did not get any shots of the buildings logo (for copyright reasons). We got back up to the roof and began filming the first scene of our video in which we see the protagonist journey onto the roof, however ten minute into filming we ran out of battery on our video camera had to buy a charger from a phone shop in order to charge the camera however we found that there was nowhere to charge the camera within the vicinity. In order to make the best of our time that we had we headed to Tyrell's house to discuss our next approach and to plan further filming. At Tyrell's house we decide to make the best of our current situation and decided to film some interior scenes. We then rescheduled our filming to the 4th of January.

Music Video Stills

This is a shot of the landscape taken from the roof of the carpark this would then act as the protagonist  point of view.

This image shows Michael directing me into position for on of the shots out of the video.

This image shows Michael filming me near the edge of the roof.

My Groups Album Cover

My ideas for My groups album cover.

• A shot of a London area. This would be the british version of the actual singles cover which shows a rundown area of detroit contrasted with the actual city of detroit.
• An image of a pair of old worn shoes sat in middle of two pairs of clean brand new shoes. This connotes the meaning of the song itself which is to be unique and also to be happy with who you are. It alsop relates to a common theme throughout our video which is of the protagonist's worn out pair of shoes.
• Another idea would be to take a scene out of the video itself and use it as an image for our album cover. This would be of  our protagonist sitting on the sofa , he would be wearing mostly gray clothes  with a stern look on his face while around him people are in brightly coloured clothes and are walking past with smiles on their faces. This would bear intertextuality to the cover of a ' 40 year old virgin' by Judd Apatow and also the 'Assassins Creed' cover.

                                     

Copyright letter

This is our copyright letter we wrote out in order to avoid any legal issues we may face  with the use of  another persons song, i.e Eminem and Interscope records. We drafted this up and tried to think of anything we cold do in order to avoid any legal troubles

Our storyboard

1. The first shot is a wide angle of the protagonists friend running
2. The next shot is a mid shot of our protagonist from the back
3. This is a close up of the protagonists hand as he drops his phone to the floor
4. This is a close up of the phone we see a missed called on the phones display
5. The same as shot number 2

1. A wide shot of the protagonist as he leans over the edge
2. A mid shot as we see the protagonist bent over the lip of the roof
3. A POV shot of the street bellow
4. A close- up of the characters face as he open his eyes

From this point on we see a flashback of the events leading to the protagonist attempted suicide

1. A birds eye view of the protagonist as he wakes up
2. A wide shot of the protagonist as he sits upon the edge of his bed
3. Close- up of protagonist as he washes his face
4. Close-up of a bottle of prescription pills
5. Mid shot of the character as he looks at the pills
6. ''

1. Close-up of characters hand as he throws the bottle of pills to the ground
2. Mid shot of protagonist getting dressed up in a suit
3. High angle shot as protagonist picks up shoes
4. Wide shot of character as he begins to walk out of the door
5. Mid shot as protagonist has a revelation and runs back into the house
6. Mid shot of protagonist as he sits at  his desk

1. Mid shot of protagonist writing
2. Mid shot of protagonist swiping papers to the ground
3. Wide shot of the door closing
4. Mid shot of character walking along the road
5. Long Two shot as he passes by a rich man
6. Long shot of protagonist in a cemetery

1. Extreme close-up of lips as they sing the chorus
2. POV shot as the protagonist walks through a crowd of people
3. Pan shot as protagonist walks through the crowd as if they are not even there
4. Close-up protagonist hand  opens door

1. Long shot of party as people smile at the protagonist
2. Close-up of protagonits emotionless face
3. Close-up of people in the party who are laughing and having a good time
4. Wide shot show people partying
5. Two shot of protagonists love interest who waves at him
6. Close-up of protagonists confused smile

1. Wide shot of protagonist sitting down on a couch isolated as everyone around moves by him in a flash
2. Two shot as his friend sits down next to him
3. Two shot close-up as the of the protagonist and his friend who starts to talk
4. Close-up of friends face as he lipsyncs a verse from the song
5. ''
6. Camera slowly pans around to the protagonists face

1. Close up of protagonists who is wearing clown make-up upon his face
2. Match action shot to see love interest and another boy
3. Close-up we see the boys hands upon the love interests bum
4. Tilt as the protagonist gets up to leave
5. Wide shot of the character walking through the door
6. Close-up of friend worried face

1. Same as opening shot the video has come full circle
2. Wide shot of friend running up the stairs
3. Wide shot as friend come through the door to the rooftop
4. Over the Shoulder as we see both the protagonist face and his friend in the doorway
5. A few close-ups of the protagonist and his friend 
6. the protagonist changes his mind and walks past his friend

1. Wide shot of character walking out the door and off of the rooftop.
2. The End

First day of filming

Filming began on Thursday 29th of November 2012 shortly after the storyboard had been drawed up and finalized.
In this first day of shooting we began to film the interior segments of the music video in which the protagonist would be seen at his home. we film these scenes as these were the most convenient and available to shoot at the time and they were just after the intro scene. We also realised that we could film the introduction another time  as the music videos introduction and conclusion take place in the same setting.
Filming took place at Shayne's home as he only lived 20 minutes from schooled however it took us slightly longer because of the bus strikes that were occuring during this day. The first and only problem we occured was the camera not fitting on the tripod but after some ingenius DIY the camera was stuck fast to the tripod. The rooms we used were Shayne's bedroom, bathroom and livingroom.

Film Stills



This is still showing  my team member Michael seting up the camera for the next shot in it we are discussing what is the best way to tackle the next shot. we Used michael's own camera and a tripod provided to us by the school.



This image is taken from our story board it shows our protagnist just getting out of bed and sitting on the edge of his bed with his hands in his head, this is to show our charcters depression and nochalance towards the upcoming day. The shot is taken from a high angle to show the charcacters feelings as he feels weak.



This image shows Michael filming me as the protagonist tomach the shot on our storyboard.

Filming Locations



This is the edge of the ebd in which we see the protagonistrubing his hands over his head.



This is the bathroom in which we see the character washing his face and looking at his drugs.



This is the living room where we see the characterdress himself and pick up his old pair of shoes.