Critical Perspectives: Section A

In class we have begun to analyse and evaluate the process that we have made from our transition between AS to A2. I have had to describe and evaluate my skills development over the course of mine and my teams production work from Foundation to Advanced Portfolio. Thye focus of this must be on skills development,and the questions will require me to adapt this to one orn  two specific product practises.The list of practises to which the question will relate as follows:

• Digital technology
• Creativity
• Research and Planning
• Post Production
• Using Conventions from media texts

Using Conventions in Real Media Texts

In my own project music was key to the whole video as it helped set the mood for the scenes, the music was veryu dark  to replicate the dark and moodiness of the scene itself it also started very slow but as the intesity of the video began rachet up, so did the music lending to the atmosphere of the video as a whole.

Research And Planning
AS Thriller	A2 Music
Research of real media texts	Research of real media texts
Genre         Audience research       Questionnaires                        Watch film, cinema,                       Websites TV/sky/Netflix                                  IMDB                                                         Rotten Tomatoes                                                         Empire Magazine	Genre        Audience Research       Questionnaires    Watch  Music Videos                           Websites TV/YouTube/MTV                               UK Top 40                                                                Youtube
Research previous work  on AS  thrillers on YouTube	Research into the Music Industry
Narrative Research	Narrative research
Planning: ·         Storyboard ·         Timeline ·         Blogging              Planning ·         Time Management	Research previous work on A2 Music Videos on Youtube
		Planning: ·         Storyboard ·         Timeline ·         Blogging              Planning ·         Time Management





Our artist

The Artist our group have chosen is Eminem (Marshall Mathers)

Born: October, 17 1972

Years active: 1992-Present

Genre: Hip Hop

Labels: Shady Records, Aftermath Records, Interscope Records

Albums: Infinite (1996),The Slim Shady LP (1999),The Marshall Mathers LP (2000),The Eminem Show (2002), Encore (2004), Relapse (2009), Recovery (2010)

Accolades: Academy Award for best song(Lose Yourself 2003), 12 American Music Awards, 12 Billboard Music Awards, 4 Brit Awards, 13 Grammy Awards, 11 MTV EMAs, 12 MTV Music Video Awards, 8 Peoples Choice Awards, 9 Teen Choice awards, 5 World Music Awards

Eminem gained popularity in 1999 with his major-label debut album The Slim Shady LP. His debut album, along with his second, The Marshall Mathers LP, and third, The Eminem Show, all won Grammy Awards, making Eminem the first artist to win Best Rap album for three consecutive LPs. The Marshall Mathers LP is considered one of Eminem's best and most successful albums. Eminem then went on hiatus after touring in 2005. He released his first album since 2004's Encore, titled Relapse on May 15, 2009. In 2010, Eminem released his seventh studio album Recovery. Recovery was an international success and was named the best selling album of 2010 worldwide, joining The Eminem Show, which was the best seller of 2002. Eminem won Grammy Awards for both Relapse and Recovery, giving him a total of 13 Grammys in his career.
Eminem has opened other ventures, including his own record label Shady Records with his manager Paul Rosenberg. He also has his own radio channel, Shade 45 on Sirius XM Radio. Eminem began an acting career in 2002, when he starred in the hip hop drama film 8 Mile. He won the Academy Award for best song, becoming the first rap artist ever to win the award.

Music Video Questionaire

Media Studies: Audience Questionnaire

1.       How old are you?

2.       What is your gender? (tick one of the boxes )           Male            Female

3.       Who are your favourite music artist/artists?

4.       What is your favourite genre of music?

R n B

Hip Hop

Rock

Pop/Pop rock

Dance

Grime

Other

5.       Where do you prefer to listen to music?

At Home

At School

With friends

At a party

Other

6.       How much of an effect do you think a music video adds to the music itself?

A great amount

A fair amount

Very little amount

Not at all

7.       What attracts you to a music video the most?

The music

The artist

The promotion

The music video

8.       What do you find most appealing about music videos?

The visual effects

A story narrative

The Art direction

The Choreography

The video’s message

9.       What is your favourite music video?(Please state the name of the song and the artist)

                 

10.   How often do you listen to American hip hop music?

Everyday

Quite frequently

A fair amount

Not often

Not at all

11.   Who would you say is your favourite U.S rapper?

Eminem

Lil Wayne

Nicki Minaj

Jay-Z

Rick Ross

Other

12.   Have you heard the song ‘Beautiful’ by Eminem?

Yes

No

If you ticked yes, please state your opinions on that song