Copyright letter

This is our copyright letter we wrote out in order to avoid any legal issues we may face  with the use of  another persons song, i.e Eminem and Interscope records. We drafted this up and tried to think of anything we cold do in order to avoid any legal troubles

Our storyboard

1. The first shot is a wide angle of the protagonists friend running
2. The next shot is a mid shot of our protagonist from the back
3. This is a close up of the protagonists hand as he drops his phone to the floor
4. This is a close up of the phone we see a missed called on the phones display
5. The same as shot number 2

1. A wide shot of the protagonist as he leans over the edge
2. A mid shot as we see the protagonist bent over the lip of the roof
3. A POV shot of the street bellow
4. A close- up of the characters face as he open his eyes

From this point on we see a flashback of the events leading to the protagonist attempted suicide

1. A birds eye view of the protagonist as he wakes up
2. A wide shot of the protagonist as he sits upon the edge of his bed
3. Close- up of protagonist as he washes his face
4. Close-up of a bottle of prescription pills
5. Mid shot of the character as he looks at the pills
6. ''

1. Close-up of characters hand as he throws the bottle of pills to the ground
2. Mid shot of protagonist getting dressed up in a suit
3. High angle shot as protagonist picks up shoes
4. Wide shot of character as he begins to walk out of the door
5. Mid shot as protagonist has a revelation and runs back into the house
6. Mid shot of protagonist as he sits at  his desk

1. Mid shot of protagonist writing
2. Mid shot of protagonist swiping papers to the ground
3. Wide shot of the door closing
4. Mid shot of character walking along the road
5. Long Two shot as he passes by a rich man
6. Long shot of protagonist in a cemetery

1. Extreme close-up of lips as they sing the chorus
2. POV shot as the protagonist walks through a crowd of people
3. Pan shot as protagonist walks through the crowd as if they are not even there
4. Close-up protagonist hand  opens door

1. Long shot of party as people smile at the protagonist
2. Close-up of protagonits emotionless face
3. Close-up of people in the party who are laughing and having a good time
4. Wide shot show people partying
5. Two shot of protagonists love interest who waves at him
6. Close-up of protagonists confused smile

1. Wide shot of protagonist sitting down on a couch isolated as everyone around moves by him in a flash
2. Two shot as his friend sits down next to him
3. Two shot close-up as the of the protagonist and his friend who starts to talk
4. Close-up of friends face as he lipsyncs a verse from the song
5. ''
6. Camera slowly pans around to the protagonists face

1. Close up of protagonists who is wearing clown make-up upon his face
2. Match action shot to see love interest and another boy
3. Close-up we see the boys hands upon the love interests bum
4. Tilt as the protagonist gets up to leave
5. Wide shot of the character walking through the door
6. Close-up of friend worried face

1. Same as opening shot the video has come full circle
2. Wide shot of friend running up the stairs
3. Wide shot as friend come through the door to the rooftop
4. Over the Shoulder as we see both the protagonist face and his friend in the doorway
5. A few close-ups of the protagonist and his friend 
6. the protagonist changes his mind and walks past his friend

1. Wide shot of character walking out the door and off of the rooftop.
2. The End

First day of filming

Filming began on Thursday 29th of November 2012 shortly after the storyboard had been drawed up and finalized.
In this first day of shooting we began to film the interior segments of the music video in which the protagonist would be seen at his home. we film these scenes as these were the most convenient and available to shoot at the time and they were just after the intro scene. We also realised that we could film the introduction another time  as the music videos introduction and conclusion take place in the same setting.
Filming took place at Shayne's home as he only lived 20 minutes from schooled however it took us slightly longer because of the bus strikes that were occuring during this day. The first and only problem we occured was the camera not fitting on the tripod but after some ingenius DIY the camera was stuck fast to the tripod. The rooms we used were Shayne's bedroom, bathroom and livingroom.

Film Stills



This is still showing  my team member Michael seting up the camera for the next shot in it we are discussing what is the best way to tackle the next shot. we Used michael's own camera and a tripod provided to us by the school.



This image is taken from our story board it shows our protagnist just getting out of bed and sitting on the edge of his bed with his hands in his head, this is to show our charcters depression and nochalance towards the upcoming day. The shot is taken from a high angle to show the charcacters feelings as he feels weak.



This image shows Michael filming me as the protagonist tomach the shot on our storyboard.

Filming Locations



This is the edge of the ebd in which we see the protagonistrubing his hands over his head.



This is the bathroom in which we see the character washing his face and looking at his drugs.



This is the living room where we see the characterdress himself and pick up his old pair of shoes.

Focus group

Our team held a focus group after school with two classmates and tried to find out what attracted them to a music video. the focus group was aged 17-18, the age of our target audience, we did this to broadening our knowledge around what makes a good music video and also to broadening our knowledge around who our target audience were.

Critical Perspectives: Section A

In class we have begun to analyse and evaluate the process that we have made from our transition between AS to A2. I have had to describe and evaluate my skills development over the course of mine and my teams production work from Foundation to Advanced Portfolio. Thye focus of this must be on skills development,and the questions will require me to adapt this to one orn  two specific product practises.The list of practises to which the question will relate as follows:

• Digital technology
• Creativity
• Research and Planning
• Post Production
• Using Conventions from media texts

Using Conventions in Real Media Texts

In my own project music was key to the whole video as it helped set the mood for the scenes, the music was veryu dark  to replicate the dark and moodiness of the scene itself it also started very slow but as the intesity of the video began rachet up, so did the music lending to the atmosphere of the video as a whole.

Research And Planning
AS Thriller	A2 Music
Research of real media texts	Research of real media texts
Genre         Audience research       Questionnaires                        Watch film, cinema,                       Websites TV/sky/Netflix                                  IMDB                                                         Rotten Tomatoes                                                         Empire Magazine	Genre        Audience Research       Questionnaires    Watch  Music Videos                           Websites TV/YouTube/MTV                               UK Top 40                                                                Youtube
Research previous work  on AS  thrillers on YouTube	Research into the Music Industry
Narrative Research	Narrative research
Planning: ·         Storyboard ·         Timeline ·         Blogging              Planning ·         Time Management	Research previous work on A2 Music Videos on Youtube
		Planning: ·         Storyboard ·         Timeline ·         Blogging              Planning ·         Time Management





Our artist

The Artist our group have chosen is Eminem (Marshall Mathers)

Born: October, 17 1972

Years active: 1992-Present

Genre: Hip Hop

Labels: Shady Records, Aftermath Records, Interscope Records

Albums: Infinite (1996),The Slim Shady LP (1999),The Marshall Mathers LP (2000),The Eminem Show (2002), Encore (2004), Relapse (2009), Recovery (2010)

Accolades: Academy Award for best song(Lose Yourself 2003), 12 American Music Awards, 12 Billboard Music Awards, 4 Brit Awards, 13 Grammy Awards, 11 MTV EMAs, 12 MTV Music Video Awards, 8 Peoples Choice Awards, 9 Teen Choice awards, 5 World Music Awards

Eminem gained popularity in 1999 with his major-label debut album The Slim Shady LP. His debut album, along with his second, The Marshall Mathers LP, and third, The Eminem Show, all won Grammy Awards, making Eminem the first artist to win Best Rap album for three consecutive LPs. The Marshall Mathers LP is considered one of Eminem's best and most successful albums. Eminem then went on hiatus after touring in 2005. He released his first album since 2004's Encore, titled Relapse on May 15, 2009. In 2010, Eminem released his seventh studio album Recovery. Recovery was an international success and was named the best selling album of 2010 worldwide, joining The Eminem Show, which was the best seller of 2002. Eminem won Grammy Awards for both Relapse and Recovery, giving him a total of 13 Grammys in his career.
Eminem has opened other ventures, including his own record label Shady Records with his manager Paul Rosenberg. He also has his own radio channel, Shade 45 on Sirius XM Radio. Eminem began an acting career in 2002, when he starred in the hip hop drama film 8 Mile. He won the Academy Award for best song, becoming the first rap artist ever to win the award.

Music Video Questionaire

Media Studies: Audience Questionnaire

1.       How old are you?

2.       What is your gender? (tick one of the boxes )           Male            Female

3.       Who are your favourite music artist/artists?

4.       What is your favourite genre of music?

R n B

Hip Hop

Rock

Pop/Pop rock

Dance

Grime

Other

5.       Where do you prefer to listen to music?

At Home

At School

With friends

At a party

Other

6.       How much of an effect do you think a music video adds to the music itself?

A great amount

A fair amount

Very little amount

Not at all

7.       What attracts you to a music video the most?

The music

The artist

The promotion

The music video

8.       What do you find most appealing about music videos?

The visual effects

A story narrative

The Art direction

The Choreography

The video’s message

9.       What is your favourite music video?(Please state the name of the song and the artist)

                 

10.   How often do you listen to American hip hop music?

Everyday

Quite frequently

A fair amount

Not often

Not at all

11.   Who would you say is your favourite U.S rapper?

Eminem

Lil Wayne

Nicki Minaj

Jay-Z

Rick Ross

Other

12.   Have you heard the song ‘Beautiful’ by Eminem?

Yes

No

If you ticked yes, please state your opinions on that song

Choosing a song

Choosing a song has been a hard process at first I wanted to do Naive by the kooks , the video would consist of an ex boyfriend following his ex around however the group as a whole didn't feel that the song was the right way to go, we then thought of Example's Playing in the Shadows', the song seemed to go well wtih the idea of rebellion a young guy creating trouble within his surrounding  while a young girl waits for him at home. this idea seemed to hit a ressinence with the whole group and we all thought the whole neo-noir, dark and twisted feeling would go really well however we hit a wall when we realised that the video would only work at night and we as a group didn't have the knowledge or equipment to make the lighting itself work. After this the group was really stuck in mud as we had no idea where we wanted go apart from the fact that we wanted to do a song that wasn't about love as we thought lovewas to conventional theme and it would be difficult to get two actors to potray a couple in or out of love. Finally we came up with the idea of Eminem's 'Beautiful' the song was perfect it had a great message and had the dark, sombre tone we were looking for. we liked that the song was about showing your true self and not letting others tell you who to be, plus the lyrics enabled us to use may conotations and the in end we decided that Eminem's Beautiful was the perfect song for us.

Deconstructing album covers

Media studies: Eminem Album Cover

·         The title is presented on the top of the album in block form with the letter E backwards much like what Eminem does with his own name on the album this denotes that it is an Eminem album without having his name as we see Eminem’s signature backwards E, this connotes a sense of everything being slightly out of place and backwards on the album itself it also connotes that everything on the album cover isn’t quite right. The name itself encore suggests that people want more and that he is giving the people more of what they want, the connotations are that it is his final performance of the show his last encore and this may go with the fact that Eminem was becoming addicted to prescription drugs at the time and was also having writer’s block.

·         The CD cover presents  a long shot of someone who looks like Eminem take a bow on stage he is wearing a blue suit with a red tie which matches the curtains in the background with the blue curtains opening up to the red curtains,. This has strong connotations  as blue is quite solemn colour it is usually associated with tranquillity and a sadness, it is a very calm colour and may represent the exterior Eminem puts on for everyone, however the dark red colour usually  represents anger, rage and passion and this may represent who Eminem really is underneath the calm exterior. With the blue curtains rolling back to reveal the red curtains  may connote that encore is an album in which Eminem is peeling back his calm exterior and is letting loose with his true self meaning that some of the songs on the album  will be no holds barred.

·         On the album cover we see Eminem or someone who looks like Eminem  in a blue suit with his head bowed , this is quite unusual as we usually don’t associate Eminem as someone who wears formal clothing this may show that Eminem has become someone he is not  and also maybe that this is what people think he should be a white man in a suit with no personality his head is bowed so we can’t really see his face properly and his name is not on the album this is like curtain call the album in which we also can’t see Eminem’s face, this may have been done as a way of selling the album rather than the artist

·         On the album we also see an audience closes to the camera they are made of mainly white middle aged men and women, this is also strange as they are exactly the opposite to Eminem’s target audience, this may have been done to show the abstract feeling of the album itself and also may be a way of  putting a finger up to the people who hate is music and who he represents this is seen through Eminem almost bowing in a mocking way before the audience almost saying that here I am, this is my music do your worst.

·         There are two spotlights placed right on Eminem as he is on the stage this denotes that all of the lights are on him and all are looking at him and seeing what his next move is and also may be to try and high light the importance of the album itself to Eminem as  at the time it was looking like Eminem’s last album.

·         The album covers main colour is blue which may symbolize the sad undertone of the album itself and also the sadness that it may be Eminem’s last album.

Narrative based videos

There are three main types of music videos  that are made in the music industry they are:

• Concept based videos
• Performance based videos
• Narrative based videos

A narrative based music video is a video which follows a story line( or a narrative) throughout the entire video. It usually has a fictional protagonist played by the singer or an actor solely created for the music video, the characters in the video are usually mute so that there is a focus on the song and not the video alone.

The  protagonist usually has a dilemma or problem which they face throughout the video or they would have a story arc throughout the video and the lyrics sung by the singer or band would usually represent the protagonists feeling or their situation 

An example being Bruno Mars 'Grenade' 

The video consists of Bruno Mars as the protagonist as he draws a piano through Los Angeles in order to play a love song to his girlfriend. In the video we see Bruno Mars drag along this heavy piano which may symbolize his relationship as being a heavy burden which he alone drags we see along the way many people look at him  and laughing and questioning him for carrying this piano and almost trying to make this relationship work, he is attacked by a gang who knock the picture of his girlfriend out of his hand however he picks it up as to show his persistent to get to his girlfriend but also to make the relationship work however when he reaches his girlfriends house we see her and another man kissing on the window sill which connotes that she is very openly cheating and does not feel the same way for the protagonist that he feels for her. he turns his back and walks to away as if to turn away from the relationship however he still carries the piano which connotes that he still has this heavy burden upon his heart he ends the video as he carries himself and the piano and himself onto the train track which finally connotes the end of the relationship and evrything to do with the relationship.

Examples of Intertextuality in Music Videos

The influence of video games will predominate for the younger audience with the more sophisticated look of characters emerging,as seen for example in Robbie Williams's 'Let Love be your Energy'  which was directed by Olly Reed and the Red Hot Chilli Peppers 'Californication' which was directed by Jonathan Dayton and Valerie Faris.Also another  style which has predominated throughout music video's is the Japanese style of 'Anime'  with the success of TV shows such as Pokemon, Dragon Ball Z and Digimon the intertextuality between the two media texts was bound to occur we see this in Linkin Park's Breaking the Habit, Directed by John Hahn, and also Daft Punk's Harder, Better, Faster, Stronger and directed by Kazuhisa Takenouchi, a veteran director for Toei animation.                       

                                           Californication by The Red Hot Chilli Peppers (2000)

 Let Love be your Energy by Robbie Williams (2001)

Breaking the Habit by Linkin Park (2003)

Harder, Better, Faster, Stronger by Daft Punk (2001)